County leaders tell government to 'unshackle' their areas as new report reveals foreign direct investment is unevenly focused across England – County Councils Network

CCN Latest News, CCN News 2022 | 21 November 2022
Leaders of England’s county local authorities have urged the government to ‘unshackle’ their areas as part of its levelling-up drive. The call coincides with the publication of EY research, commissioned by the County Councils Network (CCN), which reveals that the per-capita ratio of foreign direct investment (FDI) projects in England’s 36 county areas over the past four years is just half of that of England’s big cities  that have access to devolved powers, and seven times fewer than London.
This is despite county areas securing more FDI projects in total over the last four years than the major cities which are governed by mayoral combined authorities – but when adjusted by population the data shows a disparity.
The study is released at the County Councils Network’s Annual Conference, and this morning the network’s chairman Cllr Tim Oliver will tell over 200 delegates at today’s conference that government must unleash the power of county areas by ‘turbocharging’ devolution deals for those places, giving local leaders the tools and powers to attract foreign investors to help drive local growth and close the gap between rural areas and the major cities.
Download the report here.
The analysis shows that FDI in county and rural areas creates more jobs and supports a more diverse range of private sector investment than in urban areas, and is therefore better equipped to support the UK economy during a period of economic recession.
He will tell delegates that is why ‘levelling up cannot overlook counties – we must spread opportunity and growth further than the cities. In order to maximise investment in all four corners of the country, we must have all the tools available at our disposal.’
The report, Global Britain, Global Counties: Attracting Foreign Direct Investment, reveals:

Responding to the findings, CCN said that its members have had success in attracting and expanding FDI over the last four years, but local leaders are ambitious to go even further.
The report finds that investors value a skilled and available workforce, efficient and comprehensive infrastructure, strong business networks and financial support to locate and invest – all of which devolution can help enable.
But despite a highly publicised announcement from the Levelling Up Secretary Michael Gove that he has was beginning discussions with nine county areas in February, deals have only been agreed in three areas.
CCN argues that county areas are at a disadvantage compared to the major cities, and is calling for government to conclude negotiations with all nine areas as soon as possible, then begin a fresh wave of county deals before the end of the year with the ultimate ambition of two-thirds of county areas having a deal in place or have started discussions by the end of this Parliament.
Cllr Tim Oliver, Chairman of the County Councils Network, will today tell CCN Conference:
“Today’s research on FDI is a success story for county areas. We are uniquely placed to attract investments in both new and traditional industries and locating in county areas creates more jobs than other parts of the country.
“But despite this, county areas lag behind the major cities and London when it comes to FDI, which is unevenly spread across the country. The cities are the ones with devolution deals where they can pull the levers that make places more  attractive to investors, so it is vital the government turbocharges devolution to the county areas currently at an economic disadvantage.
“If we are to level up the country, then government must unshackle county areas. In order to maximise investment in all four corners of the country, county local authority leaders must have all the tools available at our disposal.”
Rohan Malik, EY UK&I Government and Infrastructure Leader, comments:
“While the report’s findings highlight that the UK as a whole remains a leading destination for inward investment, there are deep-rooted inequalities between regional economies which won’t be reversed overnight. The Government’s announced freeze on capital spending after 2025, alongside the increasingly significant financial constraints faced by local authorities, means that the opportunity for the private sector to play a role in addressing these inequalities has never been greater.
“Attracting foreign direct investment, and business investment more generally, is a key lever to stimulate regional growth with. The potential for local authorities to attract greater private sector investment is there, but it will require a combined approach with business, central government and local authorities working closely together and taking action for the long term.”
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