How To Post A Job On LinkedIn For Free In 5 Easy Steps – Forbes

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Updated: Mar 15, 2022, 3:00pm
LinkedIn is the world’s largest professional network with over 800 million users. It is also one of the world’s leading ways to post a job and find great candidates. While there are some premium options, the service is free and surprisingly easy to use. In this guide, we’ll walk you through how to post a job on LinkedIn for free in just a few simple steps.
To start, log in to your LinkedIn account from which you want to post the job. For example, this could be your personal account, but you also might choose to post the job on LinkedIn from your company’s account.
From the user dashboard, navigate to the upper right-hand corner of the screen and click “Work.” This will expand a drop-down menu where you can select “Post a job.”
On the following screen, you will be prompted to either sign in or sign up for a LinkedIn Talent Solutions account. If you’re new to LinkedIn Talent Solutions, signing up is as simple as using your same LinkedIn login credentials.
Next, complete the short form to input the key details of your open position. For example, include the job title, company, workplace type (e.g., on-site, remote or hybrid), job location, and employment type (e.g., full-time, part-time, temporary). When you’ve finished, click “Start job post.”
After adding the key components of the job, the next step is to add your comprehensive job description and job skills. In some instances, LinkedIn might auto-populate a job description for you. If so, it can be helpful to use it. However, you should read through it and customize it to ensure it accurately depicts the role and your exact needs. When you’re done, click “Continue.”
For guidance writing a job description, here are some things to include:
This may be the first opportunity a potential candidate has to learn about your company and the position so you’ll want to be as informative and engaging as possible. You will want to spend some time crafting the job position’s details with input from the hiring team, leadership and, perhaps, people currently doing this job. The more information you can provide to job seekers, the more likely you are to find qualified and interested candidates.
In the final step, you have the opportunity to indicate your preferred contact method as well as the option to add screening questions to your job posting. It is typically advisable to add screening questions as it will help you field incoming candidates and save time.
After making your selections, click the “Preview” option in the bottom left-hand corner to double-check that your job listing looks good. Then, click “Post job for free” to post your job on LinkedIn.
You can post one job at a time on LinkedIn for free. However, if you want to post more than one job at a time or you want to get more traffic to your job post, you will need to pay for a promoted job post. The cost of a promoted job post is determined on a pay-per-click basis, so it will vary from business to business. However, the average cost is said to average around $1.50 per click.
You can set a daily budget for the job post or a total budget. If you set a daily budget, the post will remain open until you close it. If you set a total budget, on the other hand, the job post will automatically close when the budget amount has been reached.
The exact price for the job post each day is based on the number of clicks or views the post gets, so it may vary from day to day. LinkedIn won’t charge more than twice your daily budget in one day, nor will it charge more than your total budget over 30 days.
For instance, if you set a daily budget of $5, you won’t be charged more than $10 in one day or more than $150 in 30 days. If one day comes in over the daily budget, subsequent daily budgets will be adjusted over the 30-day period. The job post will remain open until it is closed.
Learn more about the cost to post a job on LinkedIn.
LinkedIn is the world’s largest professional networking site, but even more than that, it also functions as a job board. With more than 800 million members in over 200 countries, you can cast a wide net for potential candidates via LinkedIn. Additionally, because LinkedIn is a social networking platform, posting a job on LinkedIn means that the job can easily be shared by the hiring team, company leadership and current employees. Since word of mouth is sometimes the most powerful advertisement, this can be a useful hiring tool.
LinkedIn shares several benefits to using LinkedIn for your job post, including:
Additionally, by posting a job on LinkedIn, you give your team the ability to share your job posting with their network. This further increases the visibility of your job posting and increases your chances of getting great applicants.
Because promoted job posts get three times the number of qualified candidates, according to LinkedIn, many employers go that route. Promoted job posts are also more targeted, so your job will be seen by more relevant candidates as well. As with most things, you pay for what you get—the higher your daily budget, the more views your job post will get.
LinkedIn will never charge more than double your daily budget. When this amount is reached, your post will still be visible in a general search, as if it had been posted as a free job post. The next day, the budget will reset and it will return to promoted status.
The cost-per-click varies depending on the market and activity for similar job posts each day. You can calculate the cost of each click by going to the “Manage” tab for the job post and dividing the total spend for the day by the number of views/clicks the job received. You can also adjust your daily budget via the “Manage” tab.
Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also written extensively on parenting and current events for the website Scary Mommy. She earned her J.D. and B.A. from University of Wisconsin–Madison, and she lives in the Chicago area with her family.
Kelly is an SMB Editor specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. Additionally, she manages a column at Inc. Magazine.

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