Twitter staff SUE Musk for not giving them enough notice as he begins mass Twitter layoffs – Daily Mail

By Emma James For Dailymail.Com and Chris Jewers For Mailonline and Keith Griffith For Dailymail.com
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Twitter staff are bracing for a jobs bloodbath as Elon Musk looks set to cull 3,700 workers around the world following his dramatic $44billion takeover. 
Musk will be cutting around half of the workforce, with staff at the social media giant set to discover their fates at 9am PST.
Those in the San Francisco building are anxiously waiting for an email with the subject ‘Your Role at Twitter’ to drop into their inboxes by 9am today, while those in New York will find out their fates at 12pm.
[email protected]
Staff in London and Manchester will received the news in the same way, by 4pm local time in the UK, with many finding themselves locked out of their accounts when they woke up.
Members of staff have reported being logged out of their work accounts and locked out of laptops while the company sealed offices for all of its employees, as Elon Musk began to make sweeping layoffs on Friday.
Sacked workers are suing Musk for not giving enough notice of the mass job cuts, with some posting sentimental messages to the platform after being told they were to be unemployed.
Offices in the UK and US have been shut down for the day by Musk, who warned employees that their buildings would be locked and all staff badge access will be suspended in order ‘to help ensure the safety of each employee as well as Twitter systems and customer data.’ 
As part of his plan to drive down costs at the company the world’s richest man announced the cuts internally with an email, as employees banded together on internal channels to say goodbye. 
Workers say the company eliminating workers without enough notice is in violation of federal and California law, Bloomberg reported on Friday, citing a class-action lawsuit filed in a San Francisco federal court.
Twitter employees appeared to be speaking to security detail at the headquarters for the company in New York on Friday morning 
Elon Musk ‘s (pictured) mass layoffs at Twitter have begun, with the company warning staff to brace for firing notices by email as it temporarily seals all its offices
Workers gathered outside of the office in New York, despite being told to go home on Thursday and ‘not to return’ to the office as they would be closed
Twitter had a global workforce of some 7,500 employees at the end of 2021, and Musk (pictured on Halloween) reportedly plans to lay off up to half of them

The company said its offices will be temporarily sealed and all staff badge access will be suspended in order ‘to help ensure the safety of each employee as well as Twitter systems and customer data’
A picture of Ester Crawford asleep at the California offices on November 2 was posted on social media, with the early stage products worker writing: ‘When your team is pushing round the clock to make deadlines sometimes you sleep where you work’
As the layoffs began, sacked Twitter employees posted on the platform under the ‘#OneTeam’ hashtag about their final hours at the company, expressing a mixture of anger and sadness, and gratitude for their time working there.
Simon Balmain, whose Twitter profile said he was a ‘former Senior Community Manager’ at the company, wrote: ‘Looks like I’m unemployed y’all. Just got remotely logged out of my work laptop and removed from Slack. #OneTeam forever. Loved you all so much. So sad it had to end this way.’
He said he received an email saying there would be mass layoffs, ‘and then around an hour later, folks started getting their laptops remotely wiped and access to Slack and Gmail revoked.’
Another user named Johann told his followers: ‘Heya I just lost access to all my Twitter logins so I guess that’s it.’
Another by the name of Miryam wrote: ‘Don’t cry because it’s over. Smile because it happened.’ She wrote the message along-side a picture of her posing in front of a large blue Twitter bird mounted on a wall at the offices.
Karen Zapata, another employee, posted a picture of her laptop screen, having been locked out. ‘This gray screen could have been a meeting,’ she wrote – suggesting she was unhappy with how impersonal the sacking was.
One Twitter employee shared a selfie of her and two other colleagues in an elevator which she wrote was at Twitter’s New York City offices. ‘Last teary eyed @TwitterNYC elevator selfie,’ she wrote. The employee, named Rena, also posted that she had been ‘logged out’ of the Twitter Slack channels and her email account.
Rumman Chowdhury, another employee, shared a screenshot showing she had been locked out of her emails. Several other users reported experiencing the same black-out.
Some wrote how Twitter employees spent their final hours talking on the company’s Slack (an internal business instant messaging app), sharing memories while waiting to hear whether they would lose their jobs or not. 
Musk is appearing to ignore the mass layoffs on his Twitter page, but has been active in the past few hours following the news breaking 
Twitter (pictured: Its office in San Francisco) said its offices will be temporarily closed and all staff badge access will be suspended in order ‘to help ensure the safety of each employee as well as Twitter systems and customer data.’
Staff who have been laid off will be notified of the next steps in a message to their personal email addresses with the subject line ‘Your Role at Twitter’, the memo said. Pictured: Library image of Twitter’s offices in New York
Simon Balmain, whose Twitter profile said he was a ‘former Senior Community Manager’ at the company, wrote: ‘Looks like I’m unemployed y’all. Just got remotely logged out of my work laptop and removed from Slack. #OneTeam forever. Loved you all so much. So sad it had to end this way.’
‘Honestly happy to be laid off but the veil of @elonmusk is pierced,’ the user by the name of Kushal Dave wrote on the platform. ‘As messy as Twitter was pre-elon, it is a veritable clowntown of politics and toadyism and psychological abuse now. Afraid to get in my Tesla with what I learned this week.’
Head of Safety and Integrity Yoel Roth posted his condolences to those who had been laid off – and is currently the only executive member of Twitter staff to publicly acknowledge the layoffs
 Team,
In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday. We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.
Given the nature of our distributed workforce and our desire to inform impacted individuals as quickly as possible, communications for this process will take place via email. By 9AM PST on Friday Nov. 4th, everyone will receive an individual email with the subject line: Your Role at Twitter. Please check your email, including your spam folder.
If your employment is not impacted, you will receive a notification via your Twitter email.
If your employment is impacted, you will receive a notification with next steps via your personal email.
If you do not receive an email from [email protected] by 5PM PST on Friday Nov. 4th, please email peoplequestions[email protected]
To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended. If you are in an office or on your way to an office, please return home.
We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted. Thank you for continuing to adhere to Twitter policies that prohibit you from discussing confidential company information on social media, with the press or elsewhere.
We are grateful for your contributions to Twitter and for your patience as we move through this process.
Thank you.
Twitter
— source: The Washington Post
Head of Safety and Integrity Yoel Roth posted his condolences to those who had been laid off – and is currently the only executive member of Twitter staff to publicly acknowledge the layoffs.
He said: ‘Tweeps: My DMs are always open to you. Tell me how I can help.’
Kushal Dave is one of the only employees to say that he is ‘happy’ to be laid off, but was quick to slam Musk for the way he conducted his takeover – calling him ‘Voldemort’.
He said: ‘Honestly happy to be laid off but the veil of Elon Musk is pierced. As messy as Twitter was pre-Elon, it is a veritable clowntown of politics and toadyism and psychological abuse now.
‘Afraid to get in my Tesla with what I learned this week. And extremely p***** for the people who were on the wrong side of Elon’s court intrigue.
‘This isn’t a game. Also just bad decision making as a business owner.’
Twitter had a global workforce of some 7,500 employees at the end of 2021.
Musk started his cull last week when he took over the company by firing former CEO Parag Agarwal as well as top finance and legal executives. 
Others, including those sitting atop the company’s advertising, marketing, and human resources divisions, departed throughout the past week. 
The company said its offices will be temporarily sealed and all staff badge access will be suspended in order ‘to help ensure the safety of each employee as well as Twitter systems and customer data.’
Staff reported access to their email and other communication software – such as Slack – had been cut, with little or no warning. They also reported being remotely logged out of laptops, which were wiped of data.
Employees in London reported losing access overnight, finding they were unable to log in on Friday morning.
Workers in the UK have been joining trade unions in an effort to protect their employment rights after the mass cuts were announced.   
Mike Clancy, General Secretary of Prospect, a UK-based trade union said it has seen an influx of sign-ups from Twitter employees over the last week. 
Clancy called on the UK government to ensure that Twitter doesn’t become a ‘digital P&O,’ referring to the ferry company that cut 800 jobs in March.
He said: ‘Twitter is treating its people appallingly. We are supporting our members at Twitter and will be working with them to defend them and their livelihoods.’
Prior to buying Twitter, Musk tweeted that the company under his ownership ‘will be super focused on hardcore software engineering, design, infosec & server hardware.’

Kushal Dave is one of the only employees to say that he is ‘happy’ to be laid off, but was quick to slam Musk for the way he conducted his takeover – calling him ‘Voldemort’
Chris Younie, who works for Twitter in entertainment partnerships, tweeted: ‘Well this isn’t looking promising. Can’t log into emails. Mac won’t turn on. But so grateful this is happening at 3am. Really appreciate the thoughtfulness on the timing front guys…’ 
Joan Deitchman, a senior engineer manager, confirmed that her entire team had been sacked by Musk, and were unable to access any of their work 
The origins of Twitter date back to 2006, when its founder Jack Dorsey was working at Odeo, a podcasting company. 
After being asked to pitch ideas to his colleagues, Dorsey shared his concept for a new platform which allowed users to share short messages similar to texts. 
In the first ever tweet on March 21, 2006, Dorsey wrote: ‘Just setting up my twttr.’ Twitter made its public debut in July and quickly grew in popularity. 
Must has long been one of Twitter’s most prominent users, and has regularly tweeted criticism of the platform. 
He’s long claimed it is not sufficiently protective of free speech, focusing on examples such as the ‘incredibly inappropriate’ 2020 blocking of a New York Post article on Hunter Biden, which the company has since said was a mistake.
Musk has also criticised the number of bots on the platform and suggested it was a threat to democracy. 
On January 31, the billionaire started buying shares of Twitter in near-daily installments, amassing a 5 per cent stake in the company by mid-March. 
In March, he said he was giving ‘serious thought’ to building an alternative to Twitter and began privately contacting Twitter board members, including Dorsey, a friend. 
The next month, Musk was offered a seat on Twitter’s board on the condition he amass no more than 14.9 per cent of the company’s stock, but CEO Parag Agrawal later announced he would not be joining the board after all.
Then, on April 14, Twitter revealed in a securities filing that Musk has offered to buy the company outright for about $44bn (£39bn). This kicked off several months of rollercoaster negotiations, which appeared to fizzle out on May 13 when Musk announced his planned purchase was ‘on hold’ due to a row over bots.  
Several flip-flops followed before he completed his $44bn (£38.1bn) takeover last week. ‘The  bird is freed,’ he tweeted afterwards. 
Must has claimed to be motivated to take over Twitter because it is ‘important for the future of humanity’. The changes he is planning include – 
BLUE TICK FOR $8 A MONTH – Musk wants to bring in a monthly charge for verified users from Monday. This has sparked a backlash, but the billionaire insists it is necessary if the platform is to balance it’s books. 
FREE SPEECH – Musk’s feistiest priority – but also the one with the vaguest roadmap – is to make Twitter a ‘politically neutral’ digital town square for the world’s discourse that allows as much free speech as each country’s laws allow. 
OPEN-SOURCED ALGORITHMS – Musk’s longstanding interest in AI is reflected in one of the most specific proposals he outlined in his merger announcement – the promise of ‘making the algorithms open source to increase trust.’ He’s talking about the systems that rank content to decide what shows up on users´ feeds.
`DEFEATING THE SPAM BOTS’ – ‘Spam bots’ that mimic real people have been a personal nuisance to Musk, whose popularity on Twitter has inspired countless impersonator accounts that use his image and name – often to promote cryptocurrency scams that look as if they’re coming from the Tesla CEO.
AD-FREE TWITTER? Musk has floated the idea of an ad-free Twitter, though it wasn’t one of the priorities outlined in the official merger announcement. He has also spoken out to reassure advertisers Twitter remains a good place to grow their businesses. However, subscribers paying the $8 a month blue tick charge have been promised fewer ads. 
Musk is expected to soon start welcoming back users who were handed lifetime bans from the platform – including former US president. 
However, the billionaire suggested this would not happen until after the Midterm elections. ‘Twitter will not allow anyone who was de-platformed for violating Twitter rules back on platform until we have a clear process for doing so, which will take at least a few more weeks,’ he tweeted on Wednesday. 
He had previously vowed to set up a “content moderation council” and said no major content decisions would be made until it was in place. 
Trump has welcomed Musk’s takeover, saying the platform was not ‘in sane hands’.  
As part of his plan to drive down costs since acquiring the social media company for $44bn (£39bn), the world’s richest man plans to cut around 3,700 jobs – about half of Twitter’s workforce.
But employees say the company is eliminating workers without enough notice in violation of federal and California law, Bloomberg reported on Friday, citing a class-action lawsuit filed in a San Francisco federal court.
The company warned staff to brace for firing notices in a memo on Thursday night. It said all employees will receive an email alert by 9am Pacific time Friday letting them know whether they still have a job at the company.
Twitter had a global workforce of some 7,500 employees at the end of 2021. The company said its offices will be temporarily sealed and all staff badge access will be suspended in order ‘to help ensure the safety of each employee as well as Twitter systems and customer data.’
Staff have now sued Musk in the US for not giving them enough notice.     
Musk has been very vocal about easing content moderation policies, noting in April that if a tweet includes contents that are ‘a gray area’ it should stay.
But following concerns from advertisers, Musk released an open letter last week in which he reassured them Twitter would not be allowed to become a ‘free for all hellscape’. 
‘Fundamentally,’ he said, ‘Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.’
Therefore, much about how Musk will seek to moderate abusive content or disinformation remains unclear. Some Twitter users sought to test his limits today by spreading a fake rumour about Donald Trump being dead. 
 
Last week he lamented in a tweet that ‘there seem to be 10 people ‘managing’ for every one person coding.’
The layoffs, which were long expected, have chilled Twitter’s famously open corporate culture that has been revered by its employees.
Shortly after the email landed in Twitter employee inboxes, hundreds of people flooded the company’s Slack channels to say goodbye, two employees told Reuters. Someone invited Musk to join the channel, the sources said.
In an email, staff were told to ‘return home’ if they were in an office or on their way to go to work. 
It stated: ‘In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday.
‘We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.’
The email concluded acknowledging that it will be ‘an incredibly challenging experience to go through’ for the workforce. 
The class action lawsuit filed on Thursday alleged that Twitter is in violation of the federal Worker Adjustment and Retraining Notification Act after some employees were already laid off.
It requires and employer with more than 100 employees to provide 60 days’ advance written notice prior to a mass layoff ‘affecting 50 or more employees at a single site of employment’.
 The lawsuit asked the court to issue an order requiring Twitter to obey the act, and restrict the company from asking employees to sign documents that could surrender their right to take part in litigation. 
Lisa Bloom, a lawyer and founder of The Bloom Firm, said ‘A layoff of 50+ employees within a 30 day period qualifies [for the WARN act].’ Addressing sacked Twitter employees, she wrote: ‘I know you didn’t get that notice.’
‘This WARN law applies to all California employers of 75+ employees, which obviously includes Twitter with its thousands of employees,’ she explained. ‘Purpose of the law is to give laid off employees time to figure out how to handle this disruption. And Elon completely ignores it.’  
The class-action lawsuit was filed by Shannon Liss-Riordan, who sued Musk’s electric car company Tesla Inc. over similar claims in June, when it laid off around 10 percent of its workforce.
She said: ‘We filed this lawsuit tonight in an attempt the make sure that employees are aware that they should not sign away their rights and that they have an avenue for pursuing their rights.’
Twitter said its employees who are not affected by the layoffs will be notified via their work email addresses on Friday morning. 
Staff who have been laid off will be notified of the next steps in a message to their personal email addresses with the subject line ‘Your Role at Twitter’, the memo said.
‘Please check your email, including your spam folder,’ the memo advised. 
‘We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted. Thank you for continuing to adhere to Twitter policies that prohibit you from discussing confidential company information on social media, with the press or elsewhere.’   
Staff at Twitter’s offices in Australia are expected to receive an email at 1am on Saturday telling them whether or not they have been sacked, while Twitter’s UK employees are also bracing themselves to hear whether they will fall victim to Musk’s mass sackings.
British staff were asleep when their laptops were ‘remotely wiped’ and their access to Slack and Gmail revoked, according to one staffer. 
Thousands of workers, who are describing themselves as ‘ex-Tweeps’ have taken to social media to share their thoughts on the sackings.
Yash Agarwal, 25, posted a picture of himself at the twitter offices, adding: ‘Just got laid off. Bird App, it was an absolute honour, the greatest privilege ever to be a part of this team, this culture.’
Rachel Bonn posted a picture of her last day in the San Francisco office, saying: ‘Last Thursday in the SF office, really the last day Twitter was Twitter.
‘8 months pregnant and have a 9-month-old. Just got cut off from laptop access.’
The notification of layoffs caps off a week of high-level purges by Musk, as he demanded deep cost cuts and imposed an aggressive new work ethic across the social media company.
Last week he lamented in a tweet that ‘there seem to be 10 people ‘managing’ for every one person coding.’ 
Musk wavered throughout his attempt to buy Twitter on how many positions he would eliminate, originally saying as many as 75 percent of the company’s workers (5,625) would be cut, before some reports suggested it would actually be 25 percent (1,875).
The 3,700 cuts now being touted would amount to about half the staff, and would see them follow out five high-level executives who have resigned in the past week. 
The layoffs, which were long expected, have chilled Twitter’s famously open corporate culture that has been revered by its employees.
Musk’s first week as Twitter’s owner has been marked by chaos and uncertainty. Two company-wide meetings were scheduled, only to be canceled mere hours later. 
Managers have been forbidden from calling team meetings or communicating directly with staff, one senior Twitter employee said, adding that they were being monitored.
‘It feels like we’re working among the Gestapo,’ the person said.
Musk has installed a group of his loyalist friends in the days after removing the top executives at Twitter, surrounding himself with his trusted inner circle.
He put his personal lawyer and tech investors David Sacks and Jason Calacanis into the company, though it is not clear exactly what their roles will be going forward.
Alex Spiro, a trial attorney, is also part of the team and is understood to have led the first round of Twitter layoffs of the CEO and CFO.
The inner circle is then completed with investor Sriram Krishnan, a former Twitter product leader, and Jared Birchall who heads up Musk’s family office.
Musk has also directed Twitter Inc’s teams to find up to $1bn in annual infrastructure cost savings, according to two sources familiar with the matter and an internal Slack message.
Even as Musk cuts costs, he faces threats to Twitter’s revenue as a growing number of companies pause their advertising on the platform over concerns about whether it will remain ‘safe’ for brands.
‘We have currently paused paid support on Twitter and will continue to evaluate the situation,’ an Audi spokesperson told DailyMail.com on Thursday, one week after the completion of Musk’s $44 billion buyout. 
Shortly after the email landed in Twitter employee inboxes, hundreds of people flooded the company’s Slack channels to say goodbye. Twitter workers are seen above
Billionaire Elon Musk carries a sink into Twitter’s head office in San Francisco as he buys the social media company 
Carmaker Audi and General Mills, the packaged-food titan behind Cheerios, have joined a growing list of companies halting their ad spending on Twitter under Elon Musk’s ownership
General Mills, which makes Cheerios, Pillsbury and Häagen-Dazs, confirmed a pause, saying: ‘We will continue to monitor this new direction and evaluate our marketing spend’
A data firm has found that Twitter may have lost over a million users since new boss Elon Musk bought the tech company for $44 billion, showing that some users have been suspended by the company and others may have deactivated out of protest.
The firm Bot Sentinel tracks inauthentic Twitter behavior by analyzing over 3.1 million accounts and their daily activity.
Bot Sentinel believes approximately 877,000 accounts were deactivated and another 497,000 were suspended between October 27 and November 1, more than double the usual number.
Bouzy and Bot Sentinel came up with the numbers after analyzing their proportion of users and seeing how many suspended or deactivated, and then applying that to the total number of Twitter users.
Twitter currently has around 237 million ‘monetizable daily active users,’ according to the firm. The company could not be reached for comment on the story.
They found that around 0.59 percent of the users they monitor had suspended or deactivated, which indicated a 208 percent increase in account losses compared to the days before Musk purchased the company.
Bouzy pointed to users complaining about Musk’s takeover to explain why many people may have logged off of Twitter for good.
‘We believe the uptick in deactivations is a result of people upset with Elon Musk purchasing Twitter and deciding to deactivate their accounts in protest,’ he said.
He also said he believes many accounts were suspended partly because they tried to test what hate speech is now permissible under the platform’s new leadership.
‘We also believe the increase in suspensions is from Twitter taking action on accounts purposely violating Twitter’s rules to see if they can push the limits of free speech,’ he said.
By Joseph Michalitsianos for DailyMail.com  
 
Likewise, a spokesperson for General Mills, which also makes Pillsbury, Betty Crocker, and Häagen-Dazs, confirmed a pause, saying: ‘We will continue to monitor this new direction and evaluate our marketing spend.’
Carmakers appear especially worried about fair treatment under Musk, who is the CEO of rival Tesla, and last week General Motors announced it had ‘temporarily paused’ all paid advertising on Twitter. 
As well, Oreo-maker Mondelez International and pharmaceutical giant Pfizer have both paused their Twitter ad spending, according to a Wall Street Journal report citing people familiar with the matter. 
Spokespersons for Mondelez and Pfizer did not immediately respond to requests for comment from DailyMail.com on Thursday evening. 
Twitter has stopped responding to all press inquiries, except for the few that Musk answers by tweet. 
Musk last week promised advertisers he would keep Twitter from turning into a ‘free-for-all hellscape’ and is now scrambling to convince advertisers that he will uphold the commitment.
Some advertisers have reportedly vowed to boycott Twitter for good if former president Donald Trump is allowed to return. Musk said on Wednesday it would be several weeks before a process is in place to reinstate banned accounts. 
A media buyer at one major ad agency, who declined to be named for fear of reprisal, said the agency would meet with Musk this week to ask how the Tesla boss plans to handle misinformation on the social media platform.
The buyer also wanted to know how Musk’s pledge squared with his own actions, including one tweet over the weekend that spread a baseless conspiracy theory about the attack against US House Speaker Nancy Pelosi’s husband Paul.
Other topics include Musk’s plan to raise the cost of Twitter’s subscription service and serve ‘half as many ads,’ and who will serve as advertisers’ point of contact after a procession of senior executives, including Twitter’s ad chief, left the company since he took over.
The ad agencies’ top clients are expected to join the meeting, the media buyer said.
After tweeting in 2019 about his dislike of advertising, Musk is now under pressure to avoid alienating the advertisers who contribute more than 90 percent of Twitter’s revenue. 
He is spending his first week as CEO in New York, with venture capitalist friends joining him in meetings to reassure companies that contribute more than $5 billion annually to Twitter.
Jason Calacanis, an angel investor and podcast host who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a ‘very productive day’ of meetings with advertisers and marketers.
Another media buyer who spoke with Reuters said their agency will not meet with Musk until he articulates a direction for Twitter or provides a substantive update on how the platform will serve advertisers.
Some clients have already begun to pause ad spending on Twitter this week, said the second media buyer, who declined to name the advertisers as the source was not authorized to do so.
The buyer said some clients had already pulled out of Twitter due to the months-long chaos around the deal, and some in response to concerns about child sexual abuse material on Twitter.
‘We have currently paused paid support on Twitter and will continue to evaluate the situation,’ an Audi spokesperson told DailyMail.com on Thursday
Oreo-maker Mondelez International has also reportedly paused Twitter ad spending
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Jason Calacanis, who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a ‘very productive day’ of meetings with advertisers
Musk took to Twitter on Wednesday night with a poll asking users whether advertisers should support freedom of speech or ‘political correctness’
Google search engine data suggests Twitter users really are leaving the platform in their droves now Elon Musk is the new owner. 
Experts at security firm VPNOverview have used Google Trends to establish search increases over the past week since Musk’s $44 billion (£38 billion) takeover. 
Globally, searches for ‘How to delete Twitter’ surged by 500 per cent in the past week, from October 24 to October 31, the firm found. 
Searches for ‘boycott Twitter’ are also up 4,800 per cent in the last seven days, from October 26 to November 2. 
It’s already known many Twitter users are losing followers due to accounts disappearing, likely due to deletion.
Deleting a Twitter account is actually a ‘straightforward and easy process’ that can be completed in a few steps, VPNOverview says, although users wanting to ‘disengage’ from the site should not feel compelled to do so. 
Naj Ahmed, a privacy expert at VPNOverview, said it’s ‘unlikely’ that there will be immediate wholesale changes at Twitter and that the takeover ‘doesn’t mean a whole lot right away’. 
‘Twitter’s not trying to revolutionise the way people communicate, or disrupt an existing industry, unlike most of Mr Musk’s existing companies,’ Ahmed said. 
‘This is quite different from most of Mr Musk’s portfolio, as it’s one of the few times that he’s bought an established company that isn’t trying to push the boundaries of what’s possible.’
By Jonathan Chadwick For Mailonline
IPG, an advertising holding company that represents major clients including Coca-Cola and American Express, has advised clients to pause their Twitter ads for the next week, according to a person familiar with the matter.
Even as Musk took meetings with major agencies and advertisers this week, he took to Twitter on Wednesday night with a poll asking users whether advertisers should support freedom of speech or ‘political correctness.’ 
Of more than two million votes, nearly 80 percent answered ‘freedom of speech.’
‘Those type of provocations are not helping to calm the waters,’ the media buyer said.
More marketers also took to LinkedIn to voice their concerns about Musk’s takeover of the platform.
‘Unless Elon hires new leaders committed to keeping this ‘free’ platform safe from hate speech, it’s not a platform brands can/should advertise on,’ said Allie Wassum, global director of social and integrated media for Jordan shoe brand, which is owned by Nike, in a post on Linkedin.
Wassum did not respond to a request for further comment.
In addition to cutting Twitter staff, another idea Musk has pitched is a charge for the platform’s iconic blue tick – the mark used to identify verified users – claiming the move will end the current ‘lords and peasants’ system.
The ‘badges’ could go live as soon as Monday, Bloomberg reported, with current blue check holders receiving a ‘grace period’ of multiple months before being forced to either pay or lose the badge, which is as a verification mark for high-profile users.
Musk’s touted move has been criticised by some, who say key users of the platform create the content that gives it value. Others have said previous attempts by companies to monetise something previously free have seldom been successful.
He originally suggested $20 a month for verification but appeared to lower the cost after an exchange earlier this week with horror writer Stephen King, where he offered him a discount.
The billionaire is looking to make good on his promise to make the social media platform turn a profit by introducing a charge for Twitter users wanting to keep their verification badge.
Musk suggested publishers who are ‘willing to work’ with Twitter will get a ‘paywall bypass’ and social media stars will also be getting a secondary heading like politicians. Content creators will also get rewarded through a revenue stream.
‘You get what you pay for,’ the father-of-eight tweeted on Wednesday. He also celebrated ‘being attacked by both the right and left simultaneously,’ calling it a ‘good sign.’  
But in a sign that the price might not be a done deal, Musk responded to a tweet from the author of The Shining complaining about the new charge.
‘$20 a month to keep my blue check? F*** that, they should pay me,’ wrote King, who has 6.9 million followers. ‘If that gets instituted, I’m gone like Enron.’
‘Doesn’t seem very free speechy to me’: AOC mocks new Twitter boss Elon Musk as she reveals her Twitter account ‘conveniently’ froze after she ‘upset him’ by calling him out over his new $8-a-month charge
By Chris Jewers for MailOnline 
Congresswoman Alexandria Ocasio-Cortez‘s dispute with new Twitter CEO Elon Musk continued on Thursday – after she claimed her account ‘conveniently’ stopped working after she called him out over plans to charge $8-a-month for a blue tick.
Musk, 51, had previously hit back at critics of the proposal, which could begin to be implemented as soon as Monday, saying that the current ‘lords and peasants system’ in place at Twitter was ‘bulls**t.’
The blue check mark is used by the platform to show when a user has been verified as authentic. There are around 400,000 verified users on Twitter, covering anyone from celebrities, journalists, brands and politicians – including AOC and Musk.
And the representative called out Musk again this morning – questioning his grand plans for free speech when her own account was seemingly ‘bricked’ after she spoke out yesterday. 
She wrote today: ‘Yo Elon Musk while I have your attention, why should people pay $8 just for their app to get bricked when they say something you don’t like? 
‘This is what my app has looked like ever since my tweet upset you yesterday. What’s good? Doesn’t seem very free speechy to me.’
AOC, 33, yesterday called out Musk’s new plan for verification on the app, writing: ‘One guy’s business plan for a $44 billion over-leveraged purchase is apparently to run around and individually ask people for $8.
‘Remember that next time you question yourself or your qualifications.’
Congresswoman Alexandria Ocasio-Cortez’s (left) dispute with new Twitter CEO Elon Musk (right) continued today when she claimed her account ‘conveniently’ stopped working after she called him out over plans to charge $8-a-month for a blue tick
AOC shared a screenshot of her account and complained that her app had been ‘bricked’ 
‘One guy’s business plan for a $44 billion over-leveraged purchase is apparently to run around and individually ask people for $8,’ AOC wrote in a tweet (pictured). ‘Remember that next time you question yourself or your qualifications.’
Her Tweet came after Musk hit back at her criticisms, pointing to a sweatshirt on AOC’s campaign website that costs $58, in an attempt to defend the touted fee.
‘Proud of this and always will be,’ AOC said, swiping back at Musk’s tweet.
‘My workers are union, make a living wage, have full healthcare, and aren’t subject to racist treatment in their workplaces. Items are made in USA. Team AOC honors and respects working people. You should try it sometime instead of union-busting.’
She added in another post: ‘Not to mention all proceeds go to community organizing like our Homework Helpers program which gives private tutoring to kids who’ve needed learning support since COVID: Check out our shop!’ she added.
Shortly after, she claimed that her Twitter account had stopped working properly.
‘Also my twitter mentions/notifications conveniently aren’t working tonight, so I was informed via text that I seem to have gotten under a certain billionaire’s skin,’ she wrote. ‘Just a reminder that money will never but your way out of insecurity, folks.’
Others hit out at Musk by posting pictures of Tesla apparel, including sweatshirts, being sold for even more than AOC’s, while pointing out that the Congresswoman sells the clothes to raise funds for her political campaigning.
Earlier, AOC had criticized Musk for heralding his purchase of Twitter as a victory for free speech – before announcing the $8 charge.
‘Lmao at a billionaire earnestly trying to sell people on the idea that ‘free speech’ is actually an $8/[month] subscription plan,’ she wrote. It was to this that the billionaire responded with the picture of the sweater.
Musk hit back at AOC’s criticisms, pointing to a sweatshirt on AOC’s campaign website that costs $58, in an attempt to defend the touted fee (pictured)

‘Proud of this and always will be,’ AOC quickly hit back at the tweet. ‘My workers are union, make a living wage, have full healthcare, and aren’t subject to racist treatment in their workplaces. Items are made in USA. Team AOC honors and respects working people. You should try it sometime instead of union-busting.’
Musk, who’s estimated to be worth $223billion, announced earlier on Tuesday that the current ‘lords and peasants system’ in place at Twitter was ‘bulls**t.’
‘Power to the people! Blue for $8/[month],’ he wrote. 
As part of his proposed plan, verified users will get ‘priority in replies, mention, and searches… ability to post long video and audio, and half as many ads.’
He also said that publishers who are ‘willing to work’ with Twitter will get a ‘paywall bypass’ and social media stars will also be getting a secondary heading like politicians. Content creators will also get rewarded through a revenue stream. 
‘You get what you pay for,’ the father-of-eight tweeted Wednesday. He also celebrated ‘being attacked by both the right and left simultaneously,’ calling it a ‘good sign’ for his proposed changes.
Musk originally suggested $20 a month for verification but appeared to lower the cost after an exchange earlier this week with horror writer Stephen King, where he offered him a discount.
The billionaire is looking to make good on his promise to make the social media platform turn a profit by introducing a charge for Twitter users wanting to keep their verification badge.
However, there are roughly 400,000 verified users on Twitter. Should all users currently with a blue tick decide to pay the $8-a-month fee, Twitter would rake in $3.2 million per month, and $38.4 million each year – which is unlikely to cover the costs incurred from Musk’s $44 billion acquisition.
Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group

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